How to Get Millennials to Volunteer
Last week we discussed the differences between millennials and Generation Z. These unique generations are interested in giving back to their communities and impacting lives. How can we go about engaging them in community services?
Millennials and Generation Z have extraordinary qualities to bring to your service project. Let’s look at the most effective ways to engage them.
Tell Your Story Using Video
When you want to engage volunteers, who care about investing in people and being part of a community, the power of storytelling can’t be overstated. It’s how and where you tell your story that will engage millennials and generation Z.
For example, you can inform by saying, “People walk three hours per day to retrieve water.”
Or you can tell a story by saying, “Amara and her eight-year-old daughter Grace wake up before the sun rises to collect water for the family. They trek three hours, scared and praying they will be safe along the way from attacks instigated by animals or cruel men. When they arrive, they collect the contaminated water for the family’s use and carry 40-pound water jugs on the three-hour journey home. Amara’s back aches and Grace wishes she could go to school. They are exhausted when they arrive back home but thankful, they are safe.”
That is the difference between facts and telling a story, and stories reach hearts. For the most effective impact, tell the story by video.
Use Video on Social Media
When you’re engaging people, who can reach millions of people with just one of their own videos on social media, you want to be where they are and get creative. Written forms of engagement like Facebook posts will not be as effective as video for these talented generations. Millennials and Gen Zers spend about three per day on social media platforms.
Like most of us, these generations are looking for connection, particularly after the shutdowns that accompanied the pandemic. Gen Zers, in particular, are accustomed to social media interaction with many people but lack authentic interpersonal connection — and they want it. So, get in front of a camera and tell your organization’s story through videos on YouTube, Instagram, TikTok, SnapChat, and more.
Be Authentic
Avoid “selling” anything, even ideas. Millennials and Generation Z are insightful; they easily spot inauthenticity, and it’s a huge deterrent for them. Allow your passion for the people you serve in your organization through community service to shine through.
Engage them with images and stories of real people who their community service will impact.
Consider Mentorship Programs
Generation Z is at the age where they are building their resumes. They also value education and personal connection. Consider offering mentorship programs with community service where they can learn from you, and you can learn from them. Cross-generational perspectives benefit everyone.
We Invite You To Join Us
The ministry of Caring Network highly values millennials and Generation Z. If this is you, we treasure your perspectives and passion, acknowledging that your skills and insights enhance us and our work. If the mission of Caring Network to compassionately care for women sounds appealing, we would love to partner with you. Check out the ways to get involved and contact us for more information.
